![]() Perhaps we also can thank Cardin for fashion’s logomania addiction (or not, depending on your outlook). “When I did the ‘PC’ logo, it was a scandal! I had a big ‘PC’ on my chest, and people said, ‘How dare you put your initials on a garment!’ And now it’s Chanel on the shoe, on the bag! We're labeled to death!” – The New York Times, 2002 A true pioneer of the licensing deals the industry is built on over 50 years down the line. The designer wasn’t wrong – he also manufactured over 800 household objects from socks and glasses, to monochromatic bedside tables, futuristic lamps, and even a Pierre Cardin sandwich toaster. “There's no house in the world with more styles than the House of Cardin,” he said in the 2019 film House of Cardin. Turns out his critics were wrong: the line was a major success for the designer, democratising high fashion for everyday wear. Going beyond the realms of Haute Couture, Cardin launched his first RTW collection in 1963, despite being told that it would kill his label. If someone asked me to do toilet paper, I’d do it” – The New York Times Why not? During the war, I would have rather smelled the scent of sardines than of perfume. “I’ve done it all! I even have my own water! I’ll do perfumes, sardines. In recent years, the fashion house dressed Lady Gaga in 2010 in a gold dress with a skirt made from circular hoops, and a matching overexaggerated hat from its SS09 RTW collection. Other early highlights in his career included dressing actress Elizabeth Taylor and American first lady Jackie Kennedy. I have always designed very provocative clothes for young people” – WWD, 2010īesides changing the course of fashion, throughout his career Cardin created looks for a number of celebrities. “Back in the day, I dressed The Beatles and The Rolling Stones. The designer also took the lead in creating unisex, genderless designs in fashion – dating back to his collections in the late 1960s, which saw men and women alike slip into knit bodysuits layered up with skirts, aprons, accessories, and thigh-high boots. ![]() Wearable, mostly wearable” – L’Officiel, 2020 “(When I started out I designed for) neither a woman nor a universe. Later on, Cardin even designed a custom spacesuit for NASA, because… why not? It was more like architecture or art,” he noted. ![]() I molded them and then I put a woman into it. “The clothes that I prefer are those I invent for a life that doesn’t exist yet – the world of tomorrow” – speaking ahead of a retrospective at London’s V&A in 1990Īlongside fellow designers Paco Rabanne and André Courrèges, Cardin pioneered the space age look which took off in the 60s – creating futuristic avant-garde designs unlike anything seen before. After five years of work, Dior helped the young designer launch his own boutique, Eve, which immediately became a success. Luckily, the costumes went over well, and the director introduced Cardin to luxury designer Christian Dior (casual) who took him on as a tailor. Soon after, he ran into legendary filmmaker Jean Cocteau, who enlisted him to create costumes for a production of Beauty and The Beast. I asked her for a name in Paris so I could get started with a fashion house” – 2014īorn in Italy in 1922, Cardin got his start in 1945 when he scored a job at French fashion house Paquin, before he went on to cut his teeth in Elsa Schaparelli’s atelier. I thought she was crazy because, at that time, I didn’t have anything. ![]() “A fortune teller – a sixty-five-year-old woman in Vichy – read my cards and told me that I would be successful, exceptionally successful, and that my name would be known as far away as Australia. In honour of his inimitable influence on the fashion landscape as we now know it, here we trace his life – and 70-year-long career – through some of his most iconic quotes. Bursting onto the scene way back in the mid-1950s, the designer reshaped fashion through his forward-thinking, cosmos-inspired creations and his unique approach to building a label. Today the fashion industry is mourning the loss of Italian couturier, Pierre Cardin, who passed away on Tuesday (Dec 29) at the age of 98.
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